We need our local support to survive!

Supporting Small Independent Businesses at the West Pier Arches: A Vital Part of Brighton’s Seafront Community.

Brighton has long been a city that prides itself on its rich history, unique culture, and vibrant community spirit. One of the most iconic and beloved spots along its stunning seafront is the West Pier Arches—home to a collection of small independent businesses that offer everything from artisanal goods to local fashion, quirky cafes, and exciting experiences. These businesses have long been an integral part of Brighton’s character, drawing in both locals and tourists alike with their charm, creativity, and dedication.

However, the recent closure and bankruptcy of the i360, a major attraction that once stood as a prominent feature of the seafront, has caused ripples throughout the local economy. The i360’s closure, along with the shifting economic landscape, has created a perfect storm of challenges for the businesses that rely on the steady flow of foot traffic generated by major attractions. With fewer visitors arriving in the area, it’s more important than ever for the community to come together and support the small independent businesses that are crucial to keeping Brighton’s seafront alive.

We need our local support to survive! Tourists are not enough!

The West Pier Arches: A Hidden Gem of Brighton’s Seafront

The West Pier Arches, located beneath the remains of the famous West Pier, have been a part of Brighton’s history for over a century. Originally constructed as part of the West Pier’s infrastructure, the arches have evolved into a vibrant, diverse space where small businesses can thrive. These businesses are often family-owned, locally operated, and offer products and services that you simply can’t find on the high street.

What makes the West Pier Arches particularly special is the sense of community they cultivate. Many of these businesses have been around for years, building lasting relationships with both locals and visitors. From the fresh local produce at independent markets to the handcrafted clothing and jewelry, these businesses give Brighton a distinctive character that larger, chain stores simply can’t replicate. It’s here that you can find the soul of Brighton—the creative, entrepreneurial spirit that makes the city so unique.

The Impact of the i360’s Closure

The i360, also known as the British Airways i360, was one of Brighton’s most iconic modern landmarks, offering spectacular views of the city and coastline from a height of 450 feet. Opened in 2016, the i360 attracted millions of visitors, boosting foot traffic along the seafront and benefiting the local economy. For many of the businesses in the West Pier Arches, the i360 served as a crucial source of customers. The influx of tourists who visited the attraction also wandered down to explore the shops, cafes, and boutiques in the area, providing a steady stream of revenue for these small businesses.

With the closure of the i360, many of these businesses now face a difficult challenge. Without the influx of tourists and visitors drawn by the attraction, the area risks losing its vitality and charm. Moreover, the i360’s bankruptcy has raised concerns about the future of the seafront’s broader economy, which has traditionally been reliant on a combination of major attractions, events, and local enterprises.

While the loss of the i360 is certainly a blow to Brighton’s economy, it also serves as an important reminder of the need to support the smaller, independent businesses that make up the fabric of the city. The West Pier Arches, in particular, need the backing of locals and tourists alike to weather this storm and continue to thrive in a post-i360 world.

You canread more on the subject in this article.

Why Supporting Small Independent Businesses Matters Now More Than Ever

1. Preserving Brighton’s Unique Character

Brighton is known for its individuality and creative spirit. Its independent businesses contribute to the city’s eclectic vibe, offering products, services, and experiences that reflect the city’s artistic and progressive identity. The West Pier Arches are a microcosm of that spirit, where entrepreneurs take risks to create something special, whether it’s a vintage clothing shop, an artisan bakery, or a cozy café serving locally sourced coffee.

Supporting these businesses helps preserve the city’s unique character in the face of corporate homogeneity. As chains and large corporations become more ubiquitous, it’s the small, independent businesses that keep Brighton’s seafront fresh, quirky, and full of life. Their presence ensures that Brighton remains a destination where visitors can experience something genuinely unique, not just another version of what they can find in any city.

2. Economic Vitality for Local Communities

When you support a small business, the money you spend stays within the local economy. Small businesses create jobs, support local suppliers, and contribute to community projects. The owners are often local residents who reinvest their earnings into the community, whether it’s through hiring staff, collaborating with other local businesses, or supporting local charities and events.

In contrast, money spent at large, national chains often leaves the area, benefiting shareholders and corporate headquarters rather than the local community. In a time when the seafront’s economy is struggling, every purchase made at a small independent business helps maintain the vibrancy of the area. It’s a direct way to support jobs and ensure that Brighton’s economy continues to thrive, even in the face of challenges like the i360’s closure.

3. Building a Stronger, More Resilient Community

Supporting local businesses isn’t just about economics—it’s about building a sense of community. Many small business owners in Brighton’s West Pier Arches are deeply invested in the city’s well-being, and they often play a role in local events, initiatives, and causes. Their success is intertwined with the success of the community as a whole.

In times of economic uncertainty, such as now with the loss of a major tourist attraction, it’s the community’s resilience and support for local businesses that can help turn the tide. By choosing to spend your money at an independent café or shop, you’re helping to create a more connected and supportive environment where everyone can thrive.

4. Sustainability and Ethical Consumption

Small businesses often have a more personal approach to sustainability and ethical consumption. Many of the shops in the West Pier Arches prioritize eco-friendly products, sustainable sourcing, and ethical labor practices. When you support these businesses, you’re contributing to a more sustainable economy—one that values people, the planet, and the products they offer.

This is especially important as the world grapples with environmental challenges and the need for more responsible consumption. Small businesses are often at the forefront of these changes, experimenting with new ways of working that minimize waste and reduce their carbon footprint.

How You Can Help

There are many ways to support small independent businesses at the West Pier Arches—and all across Brighton:

• Shop Local: Whether you’re looking for a gift, a meal, or a piece of art, visit the West Pier Arches and spend your money at the small shops and cafés there. Every purchase makes a difference.
• Spread the Word: Word of mouth is one of the most powerful tools for small businesses. Share your favorite spots on social media, leave positive reviews, and tell your friends and family about the amazing businesses you’ve discovered.
• Attend Local Events: Many small businesses host events, markets, or pop-ups to showcase their products. Attending these events is a great way to support them while enjoying the local culture.
• Volunteer or Donate: Some businesses are involved in charity work or community projects. Consider offering your time or making a donation to causes that benefit Brighton’s local community.

HELP US SAVE BRIGHTON VIBRANT SEAFRONT!

The closure of the i360 is undoubtedly a significant moment for Brighton’s seafront, but it also presents an opportunity for the community to rally behind its small independent businesses. The West Pier Arches are a vital part of Brighton’s identity, and by supporting the businesses there, we can help ensure that this unique area remains a thriving and essential part of the city’s future.

In a time when larger attractions and chains are struggling, it’s the heart and soul of small businesses that will continue to keep Brighton’s spirit alive. Let’s come together to support them—because when small businesses thrive, so does our community.