Frugi is a British brand, dedicated to bring beautiful organic clothes for babies and children, fun and ethically sourced! The brand was started by Lucy in 2004, when she struggled to find nice organic clothing for her baby.

The name Frugi came in 2008 and means “Fruits of the Earth”. The brand HQ is established in Cornwall, and has been awarded a Gold healthy workplace award.

The range of clothes and suppliers is expanding every year, and we are very proud to be stocking some of the amazing children and baby clothing! Come and see the superb quality and fun designs in our shop on Brighton Seafront.

    • Funky Tights by Frugi

      33.3% £4.00£8.00 £12.00 £8.00

      Update your child’s winter wardrobe with these funky tights by Frugi.

    • Board Shorts Sharks- Go with the Flow


      The board shorts sharks from Frugi’s Swimwear range are perfect for splashing about in the water this summer! Made with Recycled Polyester in a Go With The Flow all over print, these shorts are quick drying with a UPF 50+ rating. The fab mesh lining, elasticated waistband and adjustable sunflower…

    • Mabli Sun Dress Rainbow Hotchpotch

      28.6% £8.00£20.00 £28.00 £20.00

      The Mabli Sun Dress rainbow from Frugi is made from 100% organic cotton in a colourful tiered design! This dress has a full lining and an elasticated back for a comfortable fit, with adjustable shoulder straps with button fastenings. Any little girl will love this super comfy Mabli sun dress…

    • Elowen Muslin Dungarees


      The Elowen Muslin Dungaree is made from lightweight organic cotton making it ideal for those warmer days! In a Rainbow Whales all over print, this romper has a full lining, elasticated leg holes and poppers on the front to help make changing easier. Brand new improved design for summer 2020,…

    • Ted Fleece Zip-Up

      21.9% £7.00£25.00 £25.00

      This NEW super soft Ted Fleece Zip Up from Frugi is made from recycled polyester in a Tobermory Rainbow Stripe. With two cosy pockets on the front, this jacket has a zip fastening with handy chin guard and zip pull.

    • Splish Splash Steel Bottle


      In a Foxglove Pink with a Dragon design and a Thistle Purple screw cap, this Splish Splash Steel Bottle from Frugi is made from stainless steel. Great for helping to keep kids hydrated, this water bottle is a sustainable choice to avoid using plastic! Capacity: 400ml / 14fl oz PLEASE…

    • Busy Bee Baby Gift Set


      Lovely little gift set!

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