Frugi is a British brand, dedicated to bring beautiful organic clothes for babies and children, fun and ethically sourced! The brand was started by Lucy in 2004, when she struggled to find nice organic clothing for her baby.

The name Frugi came in 2008 and means “Fruits of the Earth”. The brand HQ is established in Cornwall, and has been awarded a Gold healthy workplace award.

The range of clothes and suppliers is expanding every year, and we are very proud to be stocking some of the amazing children and baby clothing! Come and see the superb quality and fun designs in our shop on Brighton Seafront.

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