Frugi is a British brand, dedicated to bring beautiful organic clothes for babies and children, fun and ethically sourced! The brand was started by Lucy in 2004, when she struggled to find nice organic clothing for her baby.

The name Frugi came in 2008 and means “Fruits of the Earth”. The brand HQ is established in Cornwall, and has been awarded a Gold healthy workplace award.

The range of clothes and suppliers is expanding every year, and we are very proud to be stocking some of the amazing children and baby clothing! Come and see the superb quality and fun designs in our shop on Brighton Seafront.

Showing 1–8 of 86 results

    • Funky Tights by Frugi

      33.3% £4.00£8.00 £12.00 £8.00

      Update your child’s winter wardrobe with these funky tights by Frugi.

    • Board Shorts Sharks- Go with the Flow


      The board shorts sharks from Frugi’s Swimwear range are perfect for splashing about in the water this summer! Made with Recycled Polyester in a Go With The Flow all over print, these shorts are quick drying with a UPF 50+ rating. The fab mesh lining, elasticated waistband and adjustable sunflower…

    • Splish Splash Steel Bottle


      The collection of AW21 splish splash bottle is here. Choose your favourite print on a stainless steel bottle, rust and corrosion proof! Great for helping to keep kids hydrated, the spliash splash water bottle is a sustainable choice to avoid using plastic! Choose from: Bumblebee Duck Indigo polar bear Rainbow…

    • The National Trust Sid Applique T-Shirt Puffin


      We love the T-Shirt Puffin! In a bright yellow and white Breton stripes, it features a lovely puffin Applique! Pair it with the reversible shorts puffin for a brilliant outfit! The National Trust Sid applique T-shirt Puffin is the perfect top for the summer! Cosy and comfy, little ones will…

    • Hermione Harems Chambray


      The new Hermione harems chambray are made from soft and lightweight organic cotton, great for warm days! These trousers have two pockets, beautiful gathers along the top and a fab elasticated waist and cuffs for a fab fit. And they are super trendy with a multicoloured smock detailing. The Hermione…

    • Sully Grippy Socks Spiders


      These Sully Grippy Socks from Frugi are made from organic cotton terry with leaf-shaped grips on the soles, great for helping with those first steps! In a Tiger Orange Sky with a Spider design, these socks have contrasting heels and toes and stretchy rib cuffs. Perfect anti-slippery-socks, the sully grippy…

    • The National Trust Reversible Shorts Puffin


      The reversible shorts are a brilliant garment to take on holidays! Versatile, unisex, and most importantly super comfortable!

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